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CASE STUDY / SHOPIFY & DIRECT-TO-CONSUMER LAUNCH

  • Health & Wellness
  • Ecommerce

One partner for the launch. From first impression to checkout and follow-up.

We helped DairyAssure launch the pieces a product brand needs to reach customers and sell online: a custom Shopify storefront, user-generated content, UGC ads, email and SMS flows, and automation. We built the creative that introduces the product, the store where shoppers can buy it, and the follow-up that keeps a visit from being the end of the conversation.

Client
DairyAssure · Consumer product brand
Platform
Shopify + Klaviyo
Work
Storefront, UGC, ads, email, SMS, automation
DairyAssure product and lifestyle imagery
DairyAssure
THE CHALLENGE

A launch needs more than a place to buy.

DairyAssure needed a way to introduce its lactase powder product, explain it clearly, and give interested shoppers a path to purchase. A storefront was one part of that work. The brand also needed creative to reach people and follow-up to continue the conversation after a visit.

The challenge was making each piece support the next. An ad needs a useful destination. A product page needs to answer questions before checkout. A signup needs a relevant next message. Creator content and ads introduce the product. The Shopify experience carries that story into the shopping decision. Email, SMS, and automation support the customer journey beyond the first interaction.

That meant building the pieces together, so the product imagery, brand voice, purchase experience, and follow-up felt like parts of the same business.

OUR APPROACH

Build the launch around the whole customer journey.

01
Get Found

Give the launch creative for different first impressions

We helped produce UGC and turn creator content into ad creative, with edits, captions, and product demonstrations for the launch. We also created static ads, giving the brand both image and video creative to introduce the product. We also brought UGC into the storefront, letting shoppers see the product in everyday settings as they explore it.

02
Sell Online

Build a storefront around the product and purchase decision

We built a custom Shopify experience with branded product imagery, product education, FAQs, and a dedicated purchase page. Quantity choices, one-time purchase and subscription options, and a clear add-to-cart path help shoppers understand what they are choosing. An embedded UGC carousel sits alongside the product details, so shoppers can watch creator demonstrations without leaving the purchase page.

03
Capture Interest

Continue the conversation beyond the website

We created branded email and SMS flows in Klaviyo, alongside signup experiences that connect interested visitors to follow-up. The work includes welcome messaging and email flows for browsing and checkout abandonment, extending the product story beyond a single website visit.

04
Follow Up

Connect the storefront, signup, and follow-up logic

We set up automation around the customer journey, connecting Shopify activity with email and SMS flow logic. Welcome, browse-abandonment, and checkout-abandonment flows give each interaction a next step without requiring every message to be sent manually. We also worked through the details of the first-order offer across the storefront, welcome messaging, and checkout, so the pieces could support the same purchase experience.

The launch pipeline

  1. Introduce the product

    UGC and ad creative give the brand content to reach prospective customers.

  2. Explain it and sell online

    The custom Shopify storefront carries the product story into the purchase experience.

  3. Continue the conversation

    Email, SMS, and automation connect signup and shopping activity to follow-up.

THE LAUNCH IN PRACTICE

Creative, commerce, and follow-up in one story.

The work spans the assets that introduce the product, the storefront where customers shop, and the messaging that follows. These examples show the pieces we built.

Creator content prepared for ads and the storefront

A captioned creator video introduces the product in a personal format. A shorter demonstration shows it in use. Both were also prepared for the storefront’s UGC experience, carrying the same creative into the shopping journey.

Captioned UGC ad · creator-led product introduction
Short creator demonstration · storefront UGC

Static creative for different dairy moments

The seasonal Instagram static places the product in a familiar coffee moment. The ice-cream ad combines a food occasion, product imagery, and a shopping call to action. Together, they show how static creative can carry the brand into different contexts alongside UGC.

DairyAssure seasonal Instagram static with a latte, pumpkins, and product stick
Seasonal Instagram static · pumpkin-spice coffee moment
DairyAssure ice-cream static advertisement with product stick and shopping CTA
Ice-cream ad · food occasion, product, and shopping CTA

A welcome email that feels like the same brand

The current live welcome email carries the storefront’s identity into the inbox: branded imagery, product introduction, a first-order offer, and a shopping action. The message gives a new subscriber a clear next step back to the store.

Actual live DairyAssure welcome-email preview excerpt
Live welcome email · first-message preview excerpt

What happens after a shopper takes action

These email paths show how signup and shopping activity connect to follow-up. SMS signup is optional within the subscriber experience.

  1. Email signup

    Welcome flow

    Introduce the brand and first-order offer.

  2. Product browsing

    Browse-abandonment email

    Continue product education after an eligible visit.

  3. Unfinished checkout

    Checkout-abandonment email

    Give interested shoppers a route back to their purchase.

01

A clean product page with UGC built into the shopping experience

The purchase controls and creator carousel are parts of the same product page. Shoppers can explore product choices and watch real-use content without switching between separate experiences.

PRODUCT PAGEPurchase choices and add to cart
DairyAssure Shopify product page purchase controls
EMBEDDED UGCCreator carousel on the product page
DairyAssure product page with embedded creator video carousel beside packaging and add-to-cart

The brand has a destination for the interest its creative generates, with product information and purchase choices in the same experience.

THE OUTCOME

The pieces to launch as one connected brand.

We helped DairyAssure bring together its Shopify website, UGC, ad creative, email and SMS flows, and automation. The delivered value is a connected launch foundation: content to introduce the product, a storefront to explain and sell it, and follow-up that continues beyond the first visit. That gives the team creative to work with, a branded place to send shoppers, and follow-up tied to their actions.