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FOR LOCAL SERVICE BUSINESSES

Turn customer demand
into customers.

Need the foundation? We build it. Already established? We plug into what you have to improve how customers find you, hear back, and take the next step.

Book a free intro callCompare Foundations + Growth
★★★★★
“Helped us actually get found through online searches and Yelp.”
Ramtin K., The Well Company · Mobile IV infusions and Botox
THE CUSTOMER JOURNEYFollowing the journey
Bassline
A customer finds you on Googlemobile IV therapy near me

Foundations builds the system. Growth closes the gaps.

LOCAL BUSINESSES RUNNING ON BASSLINE
The Well Company logoKim Ky Noodle House logoDairyAssure logoSMH Associates logoGraceful Living logoAcadia Homes USA logoSolutions Healthcare logo

WHEN THE TOOLS DON'T TALK

Good opportunities need
a clear next step.

A call goes to voicemail. A form waits in an inbox. The follow-up lives in someone’s head. Each missed handoff costs time and trust.

Spock at a desk covered in paperwork before customer tools are connected
09:14Missed callCustomer asked for an estimate
10:02Form in an inboxNo owner or next step assigned
FridayFollow-up forgottenA good job ends without a review request
ONE SYSTEM. EVERY HANDOFF.

Follow one customer from
Google search to repeat visit.

This is the broader journey we help improve. Foundations builds your customer system; Growth adds call coverage and campaigns that bring leads back. Each plan covers the steps described below.

01 · Get Found

A customer finds your business.

He searches for mobile IV therapy nearby. Your website explains the service and gives him a clear next step.

BasslineCustomer journey
Kyrie, an example customer
Kyrie M.Looking for a local business
Google
mobile IV therapy near me
AllMapsImages
thewellcompanytemecula.com

Mobile IV Therapy in Temecula
The Well Company

IV therapy and aesthetics, brought to you. Explore services and book a visit.

Two ways to find you. One website to take the next step.
Foundations builds your website and search basics. Growth strengthens local presence during setup.

A search becomes a visit to your website.

02 · Capture Leads

His question becomes a customer record.

Kyrie sends an inquiry. His name, message, and source arrive together in your pipeline, ready for your team.

BasslineCustomer journey
Kyrie, an example customer
Kyrie M.Inquiry captured
The Well Company website built by Bassline
Website inquiry

“Can I book a visit?”

Kyrie M. · New inquiry

Added to your CRM
Foundations captures website inquiries in your included Bassline CRM.

The details move with him, not between inboxes.

03 · Respond Quickly

He hears back while he’s interested.

A quick reply keeps the conversation going. Your team has the context and can step in whenever it is needed.

BasslineCustomer journey
Kyrie, an example customer
Kyrie M.Conversation started
Today · Website inquiry

Can I book a visit for tomorrow?

Hi Kyrie. We have 2:30 PM available. Would that work for you?

Reply sent · Team notified
Growth · AI Receptionist

Missed-call and after-hours coverage where supported. Your team handles the handoff.

Foundations responds to website form submissions. Growth adds AI Receptionist coverage for missed calls and after hours.

One conversation, with the next step already in reach.

04 · Book Customers

The conversation becomes an appointment.

Kyrie chooses a time. His confirmation and reminder stay linked to the same record. Your team gets ready for the visit.

BasslineCustomer journey
Kyrie, an example customer
Kyrie M.Visit confirmed
Your next appointment
TUE22

Mobile IV visit

Kyrie M. · 2:30 PM

Confirmed
Confirmation sent Reminder scheduled
Foundations connects directly to your calendar for customer booking, confirmations, and reminders where supported.

An inquiry turns into work on the calendar.

05 · Get Reviews

His experience can help the next customer.

After the visit, Kyrie receives a request for honest feedback. Published reviews help other people decide who to trust.

BasslineCustomer journey
Kyrie, an example customer
Kyrie M.Visit completed
After Kyrie’s appointment

Good work deserves
to be heard about.

Thanks for choosing us, Kyrie. How was your visit? We’d appreciate your honest review.

★★★★★Leave a review
Review request sent
Both plans automate honest review requests for eligible customers, without review gating.

Your work builds the reputation the next customer sees.

06 · Bring Them Back

The next visit starts with a familiar name.

Kyrie returns to book another visit. His history is already there, so the next conversation starts where the last one left off.

BasslineCustomer journey
Kyrie, an example customer
Kyrie M.Ready for another visit
The next conversation
First visit completed Preferences saved

Ready for another visit? Choose a time on our booking page.

A familiar customer.A new appointment.
Growth includes automated reactivation campaigns for your current eligible lead list, with appropriate consent and opt-out handling.

One relationship. More opportunities to serve them well.

BUILT AROUND YOUR BUSINESS

Built for businesses that run
on calls and appointments.

Tax & accounting
Restaurants
Mobile IV therapy
Med spas
Contractors
Law firms
Hair & beauty
Roofers
Real estate
Assisted living
Pet care
Plumbing
Automotive

HOW IT WORKS

Set it up once.
Let it run.

01

Onboarding

We learn how customers find you, contact you, and buy from you.

02

Build

Foundations builds your website and customer system. Growth adds AI call coverage and reactivation campaigns.

03

Launch

We test the paths from inquiry to booking before the system goes live.

04

Run

We maintain the agreed scope, monitor the workflows, and keep your team informed.

Spock coordinating the connected business system

We manage the system. You manage the customers.

CHOOSE YOUR STARTING POINT

Your foundation.
Your next stage of growth.

Start with Foundations at $297/month. Add Growth for $437/month. Together, one connected system for $734/month.

Bassline Foundations

Built and managed for you, from the first visit to the booked customer.

$297/month

No setup fee.

$2,970/year upfront. Save $594.

Website, CRM, and mobile app included.

Build My Foundation
  • Website + CareWebsite built and managed
  • Get FoundLocal presence + SEO/AEO
  • Capture LeadsLead forms connected to your CRM
  • Respond QuicklyInstant response to website inquiries
  • Book CustomersBooking directly into your calendar
  • Get ReviewsAutomated review requests
  • CRM + Mobile AppManage customers from your phone

Foundations: what’s included

First payment: $297. No setup fee.

Website + Care

A new website or substantial rebuild, managed for you.

  • Mobile-friendly, lead-focused website
  • Hosting, security, and maintenance
  • Up to two routine website updates per month

Get Found

Search-ready foundations with ongoing improvements.

  • Local presence and Google Business Profile optimization
  • Basic SEO and AI-search readiness
  • Ongoing SEO/AEO improvements and listing consistency

Capture + Respond

Website inquiries move straight into your customer system.

  • Lead capture forms and included CRM
  • Immediate response to supported website form submissions
  • Automated form-lead follow-up and team notifications

Book Customers

Customers book directly into your connected calendar where supported.

  • Calendar integration and booking
  • Confirmations and reminders
  • Appointment details linked to the customer record

Reviews

Consistent requests for honest feedback.

  • Automated review requests and reminders
  • Google review destination
  • Review workflow monitoring, without review gating

CRM + Mobile App

One place to manage leads, conversations, and appointments.

  • Bassline CRM included
  • Installable progressive web app
  • Mobile access to the customer system

AI Receptionist and list reactivation are added through Growth. Custom software, advanced routing, and major work outside the listed scope are quoted separately.

Bassline Growth

Add call coverage, stronger local reach, and campaigns that bring leads back.

+$437/month

$975 one-time setup fee.

$4,764/year upfront. Save $480.

With Foundations: $734/month total.

Add Growth
  • Get Found30+ relevant directory placements
  • Capture LeadsAI Receptionist + 500 call minutes
  • Get ReviewsPast-customer review campaign
  • Bring Them BackAutomated lead reactivation campaigns

500 AI call minutes/month. Then $0.20/minute.

Growth: what’s included

First payment: $1,412. Includes $975 setup and your first month.

Local Presence Setup

Primarily completed during initial setup.

  • Visibility audit and Google Business Profile optimization
  • Apple Maps, Bing, Yelp, and 30+ relevant directory placements
  • Business information cleanup and duplicate listing review
  • Search, Maps, and AI visibility baselines

AI Receptionist

Works alongside your existing phone system where supported.

  • Missed-call and after-hours coverage
  • Approved FAQ responses, lead capture, and qualification
  • Callback and appointment handoff where supported
  • 500 AI call minutes per month; $0.20/minute overage

Reviews

Build on your current review workflow instead of duplicating it.

  • Automated review requests and reminders
  • Initial past-customer review campaign
  • Eligible customers, lawful outreach, and no review gating

Bring Them Back

Campaign setup and automation for your current eligible lead list.

  • Lead list preparation and audience selection
  • Agreed reactivation messages and automated follow-up
  • Consent and opt-out handling
  • Campaign results and responses connected to supported customer records

Connected to your system

Add to Foundations or connect to supported existing tools.

  • Existing website, phone, and CRM integrations where supported
  • One connected workflow for shared capabilities
  • Supported handoffs to your team

Growth does not include a website build or ongoing website SEO. Add Foundations for those. Custom APIs, apps, migrations, and work outside the listed scope are quoted separately.

Start with Foundations. Add Growth when you need call coverage and campaigns. Already have a website and supported systems? Growth can connect to those.

Cancel anytime at the end of your paid period. Monthly subscriptions renew monthly. Billing terms

FROM THE PEOPLE WE WORK WITH

In their own words.

“Bassline built us a clean, professional website with easy online scheduling and helped us actually get found through online searches and Yelp which has been huge for a local mobile IV and aesthetics business like ours. The process was smooth, and Ramon has been great throughout the whole process, always available to answer questions and help when needed.”
The Well Company logoRamtin K.The Well CompanyRead case study ↗Mobile IV infusions and Botox
“Bassline helped our mom-and-pop medical billing and MSO practice from word-of-mouth referrals to a nationwide platform. We can reach new bids and clients at scale, take applications in real time, and show that we’re willing to evolve. My only regret is we didn’t reach out sooner.”
Solutions Healthcare logoHaron A.Solutions HealthcareMedical billing & MSO

REAL BUSINESSES

Built for the people
behind the business.

SMH Associates project imagery
Accounting & Tax · Professional Services

SMH Associates

A professional presence with a straightforward path to contact.

See more work ↗
Ramon Chanco, founder of Bassline Labs

WHY WE BUILT IT

Big-brand experience.
Built for local business.

Hey there - I’m Ramon, founder of Bassline Labs. I spent years leading Product & Operations at venture-backed tech companies and helping build the marketing behind some of the world’s biggest brands in entertainment, retail, and consumer goods.

I saw what the best businesses do well: they make it easy for people to find them, become customers, and keep coming back.

Most local business owners want the same thing, but don’t have the time or team to piece it all together.

That’s why I built Bassline.

We set it up, connect it, and keep it running so you can focus on your business.

Ramon Chanco Founder, Bassline Labs

Questions, answered.

How do Foundations and Growth work together?

Foundations builds and manages your website and customer system for $297/month, with no setup fee. Growth adds AI call coverage, expanded local presence, review outreach, and automated lead reactivation for $437/month plus $975 one-time setup. Together they are $734/month. Shared workflows connect once. If you already have a website and supported systems, Growth can work with those without a Foundations subscription.

What happens to my Foundations website if I leave?

Your domain and supplied assets remain yours. A Bassline-built website is eligible for a free handoff after 12 paid months. Earlier transfer costs $297 for each month remaining until month 12. This is a transfer option, not a cancellation fee or minimum subscription term.

What is outside the plans?

Ad spend, custom software, databases, portals, unusual migrations, major redesigns, and advanced work outside the listed scope are quoted separately. Growth alone does not include a website build or ongoing website SEO. Third-party costs outside the agreed scope require approval.

How do review and reactivation campaigns work?

Foundations automates honest review requests. Growth adds an initial past-customer review campaign and automated reactivation for your current eligible lead list. We agree the audience, messages, and follow-up, use appropriate consent, and honor opt-outs. We never filter review requests by sentiment or promise a specific number of reviews, bookings, or sales.

What's the difference between monthly and annual?

Monthly billing is $297 for Foundations and $437 for Growth. Annual billing is paid upfront: $2,970 for Foundations and $4,764 for Growth ($397/month equivalent). Together, annual billing is $7,734, saving $1,074 versus 12 monthly payments. Growth's $975 setup fee applies with either option. Annual subscriptions renew annually; fees are non-refundable except as provided in the Terms or your Order, or where required by law.

How much AI call usage is included?

Growth includes 500 AI call minutes per month. Additional usage is $0.20/minute. Foundations' website-form response is separate from Growth's AI Receptionist.

Can I cancel anytime?

Yes. Cancel either recurring subscription at any time. Service ends at the end of its paid billing period, and you will not be charged for the next period. Annual billing is a payment option, not a minimum service commitment.

Spock on top of new inquiries
Spock keeping the customer system organized
Spock taking a break while the tools stay connected

ONE SYSTEM. ONE TEAM.

Stop stitching your
business together.

Website · CRM · Phone · Follow-up · Booking · Reviews

Start with Foundations. Add Growth for call coverage and reactivation. One team to keep it connected. Cancel anytime.

Book a free intro call