Built by an operator,
not a prompt jockey.
Most people selling AI agents never ran the team they’re automating. We did. So we know where the real work hides and where AI breaks.
The short version
I’m Ramon. I ran engineering, growth, design, ops, and data at a lean startup. The only way to keep it all shipping was systems: agents doing the work a bigger payroll normally does.
That startup was backed by Tiger Global, Oaktree, M13, B Capital, Pernod Ricard, and Primary Wave. The work ran through Billboard, Pepsi, Corona Extra, Sprite, Rolling Stone, and Selfridges, plus creator teams at the forefront of marketing and tech.
That’s the playbook I install now. Not a tool, not a retainer that bills for activity: AI specialists wired into how your business runs, and training so your people can direct them.
We start with your most painful function, a pod live in 30 days, and compound from there.
I’m a DJ. This name is not an accident.
A bassline is the foundation a track rides on. The crowd never hears it as the thing they’re dancing to. But pull it out, and the whole song falls apart.
That’s the system I install under a business: agents humming in the background, moving the repeatable work, while the team plays the parts only people can play.
You barely notice it running. You definitely notice when the work is done before you asked.
How we think
Direct, don’t do
Not fewer people: people who direct instead of grind. Every agent gives someone their hours back.
We lived the roles
We don’t automate from a slide deck. We sat in these seats and know where an agent helps and where it falls over.
Compounding over one-off
A team you buy once decays; one we calibrate monthly gets sharper. We measure hours returned, output shipped, revenue you can trace.