From a property address to a lead ready for follow-up.

We built Acadia Homes USA’s website and connected its seller inquiry experience to the CRM. For the real estate wholesaling business, that meant a simple starting point for homeowners and a speed-to-lead setup that helps the team move from a new inquiry to follow-up.

Client: Acadia Homes USA · Real estate wholesaling
Work: Website, progressive lead capture, CRM, speed to lead
Delivered: A connected path from seller inquiry to follow-up

Acadia Homes USA project imagery — Acadia Homes USA

THE CHALLENGE

A seller’s first inquiry needs somewhere to go.

Acadia Homes USA helps homeowners explore a cash sale for their property. The website needed to explain that offer clearly and give interested sellers a straightforward way to start.

For Acadia’s wholesaling business, the journey also needed to continue after the form. A property inquiry is more useful when its details reach the CRM and the team has a process for following up promptly.

We built the website and the intake around that complete handoff: start with the address, collect the remaining details, and connect the inquiry to the team’s existing CRM and speed-to-lead setup.

OUR APPROACH

Connect the website to the first seller conversation.

Get Found

Explain the offer and make the starting point obvious

We built a website around Acadia’s cash home-buying offer. The homepage introduces the as-is sale, explains the buying process, and gives homeowners a prominent place to enter their property address. The seller can understand the offer and begin from the same page.

Capture Leads

Start with an address, then collect the details

We built progressive lead capture with Google address search integrated into the website. Sellers start by entering their property address, then continue with the rest of the form. That sequence gives the inquiry a clear starting point and connects the property with the seller’s contact details.

Respond Quickly

Connect new inquiries to the CRM and speed-to-lead setup

We integrated lead capture with Acadia’s CRM and set up speed to lead for incoming inquiries. The work connects the website to the team’s follow-up process, so a new seller inquiry can move into the system they use to manage leads and begin the conversation.

The seller inquiry, end to end

Get Found
Understand the offer
The website explains the cash sale and invites the seller to start.
Capture Leads
Address → seller details
Google address search leads into the remaining intake fields.
Respond Quickly
CRM → follow-up
The inquiry connects to the CRM and speed-to-lead setup.

THE WEBSITE IN PRACTICE

A simple entry point. A connected next step.

These current website captures show the seller-facing experience. The CRM handoff continues behind the website.

Start the conversation with the property

Google address suggestions appear as sellers type into the homepage address field. The offer page gives sellers a place to share the remaining details.

Acadia Homes USA address field showing Google address suggestions after typing 123 — **HOMEPAGE**Google address suggestions

Acadia Homes USA cash offer inquiry form — **SELLER INTAKE**Continue the inquiry

The website gives sellers arriving from Acadia’s ads a clear route into the lead process. Progressive capture and CRM integration connect that interest to the team’s follow-up workflow.

THE OUTCOME

A website connected to the way the team handles leads.

We delivered a website, progressive seller intake, Google address search, and a CRM-connected speed-to-lead setup. Together, they give Acadia a path from a homeowner exploring a cash sale to an inquiry the team can follow up on. This laid the foundation for Acadia to capture leads from the ads they run to their website and move those inquiries into the team’s follow-up process.