UCBerkeleyHVAC
Reddit · Offer-First Banner
Ad copy
California homeowners of Reddit: Take a 5-minute UC Berkeley research survey on contractor heating/cooling services and receive a $10 Amazon gift card–plus a chance to win a $200 Yeti cooler! ⤵️
Call to action: Learn More
Creative notes
Why it fits
This ad combines institutional branding with a clear incentive offer to encourage participation in a research survey. The use of a friendly photo and straightforward text makes it a strong example for survey recruitment ads with a focus on trust and reward.
Copy structure
Institution logo → Question headline → Survey description with incentives → Call to action
Elements to replace
Institution logo; Question headline; Survey description; Incentive details; Call to action button
Adaptation guidance
Rebuild this mechanism by prominently featuring the trusted institution's logo and a direct question to engage the target audience. Clearly state the survey duration and incentives, and provide a visually distinct call to action to drive clicks.
Reddit details
Post scores measure net votes. Post creation dates and engagement do not establish ad delivery or paid results.
Ad details
Original creative belongs to UCBerkeleyHVAC. Recreate the idea with your own copy and imagery.