TestGorilla
Reddit · Us vs. Them
Ad copy
A great hire should have solid technical abilities, a natural aptitude for the role, and strong soft skills. Can you validate these qualities with a resume?
Call to action: Learn More
Creative notes
Why it fits
This ad visually contrasts two candidates using side-by-side portraits and text overlays, effectively illustrating the value of skills assessment over traditional resumes. It serves as a useful reference for ads promoting evaluation tools or hiring solutions.
Copy structure
Candidate photo 1 with resume quote → Candidate photo 2 with skills assessment scores → Question headline → Call to action button → Brand logo
Elements to replace
Candidate photo 1; Resume quote text; Candidate photo 2; Skills assessment details; Question headline; Call to action button text; Brand logo
Adaptation guidance
Recreate this ad by using authentic candidate photos with clear text overlays showing resume claims and skills scores. Use a compelling question headline and a branded call to action to engage hiring managers.
Reddit details
Post scores measure net votes. Post creation dates and engagement do not establish ad delivery or paid results.
Ad details
Original creative belongs to TestGorilla. Recreate the idea with your own copy and imagery.