BookTrust
Meta · Social Proof Mashup
Ad copy
Discover the 2026 books
Primary school heads and designated teachers: Looking for books that inspire children to read more? 77% of children read more after receiving Letterbox Club parcels. You'll find a book that's "great for carers to sit and read side by side with a child", includes a "super relatable character" and "is great for escapism." This year's expertly selected books are designed to build confidence, support wellbeing and encourage a love of reading in children in contact with social care.
Call to action: Download
Creative notes
Why it fits
Two different book covers alternate with substantial quoted recommendations on a plain green field. Curved arrows pair each excerpt with its book and neither quote dominates; the two excerpts collectively organize the board.
Copy structure
[Age/audience label] + [two products], each with an authentic concise recommendation.
Elements to replace
Audience pill; two owned product/book visuals; two permissioned recommendation excerpts; two curved connectors; brand footer.
Adaptation guidance
Use two authentic permissioned excerpts about your own products with owned/licensed product imagery. Add accurate attribution where available; do not invent separate reviewers or transfer source endorsements. Source advertiser assertions and conversion performance remain unverified.
Ad details
Original creative belongs to BookTrust. Recreate the idea with your own copy and imagery.