Meta for Business

Ad copy

Build Reels ads the right way.

We’ve used Reels ads before and saw mediocre results. To help improve sales for our brand anniversary celebration, we tested proven Reels best practices — and we’re so glad we did! By creating vertical 9x16 videos with sound on, keeping imagery in the safe zone, and including important information in the first 3 seconds, we saw: 💰 1.4x increase in return on ad spend 🛒 28% lower cost per purchase 📉 31% lower cost per reach These seem like simple tactics, but altogether they led to lower costs and higher ROAS. We’ll continue applying these best practices in the future to ensure our campaigns drive business performance!

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