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Project Overview:
Most referrals happen by accident. But if you standardize and automate them, you multiply your pipeline. Start with a simple ask at the point of highest customer satisfaction—right after a service when they’re thrilled.
Objective:
Specific Tactics
Use an automated SMS: “Hey [Name], know someone who’d love our service?”
Reward with a simple add-on, not a cheesy discount—like a free micro-treatment, or a friend’s pass.
Track everything via a CRM tag called “Referral Source,” so you see which customers drive the most referrals.
Challenges:
Brand Alignment: Ensuring that the print designs align with Celestial Symphony’s sophisticated brand image.
Audience Attraction: Creating eye-catching designs that stand out and attract a wider audience.
Consistency: Maintaining a consistent visual theme across all promotional materials.
Implementation Process:
Research & Discovery
Concept Development
Design & Layout
Print Production
Distribution & Implementation
Feedback & Refinement
Outcome:
The new print designs significantly boosted the event's visibility and attracted a larger audience. The materials effectively conveyed the elegance and sophistication of Celestial Symphony, enhancing its brand image.
Key Achievements:
Increased Attendance: Event attendance increased by 25%, with many attendees citing the attractive promotional materials as a key factor.
Enhanced Brand Image: The cohesive and elegant designs reinforced Celestial Symphony’s prestigious image.
Positive Feedback: Received widespread positive feedback from both attendees and stakeholders on the high-quality print materials.
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